Digital transformation is more than just changing the existing service to the digital version. It is a challenging journey of exploiting technology to improve business efficiency. There is no doubt that technology is blurring the borders between the physical and digital world. However, digital transformation goes beyond software use. Embarking on the journey of accelerating digital transformation is essential nowadays. But, there is a difference between the vision and reality of rethinking the efficiency of business processes.
As users, we seek information online. Whether or not a specific brand satisfies our needs depends entirely on the technology. Today businesses turn to digital transformation to accelerate their growth, attract more consumers and reach their potential. During the ‘90s having a website was the peak of the tech revolution. However, today, users are getting increasingly familiar with technology through brands and online content. Their tech-savviness is evolving alongside technology. There is a saying that if it is not online, it does not exist. As ruthless as that sounds, it is true.
Let us take the simplest example, searching for the best deals on computers will lead us to the store that offers the best value. That store has an online shop and website, tons of information about the product, live chat and easy checkout with notifications. It solves the problem quickly and easily. The consumer knows the information about the product and gets notified about the delivery. On the other hand, another store may have a better deal, but it does not offer online information. So, no one knows that those “laptops” have a discount because they are not online.
It may be the default standard to have a website today, but digital transformation is more than that. Shifting the business from the physical world to the digital one is a process that transfers a company into the future. But, even with a clear digital roadmap, many businesses find themselves trapped in implementing one aspect of digital conversion.
How can Businesses Accelerate Successful Digital Transformation?
Many organisations focus solely on customer relations. That means that they are omitting reinvention of products and services. More importantly, they are neglecting the digitalisation of the business processes. However, vital factors can help avoid chaos and align the digital transformation with the company needs.
CLARIFYING THE GOAL AND IDENTIFYING DECISION-MAKERS
Successful digital transformation depends on the company strategy. Changing the business operations and process within the organisation starts with assessment. This evaluation includes having a clear goal and a roadmap to achieve it. This technological shift includes roles that will make sure that everything aligns with company goals.
FOCUSSING ON EMPLOYEE AND CONSUMER USER EXPERIENCE
Each product or service success depends on customer satisfaction and expectation. Focusing on understanding consumer intent, user behaviour, and preferences can benefit the business long term. Employees in the company are consumers in some way. The roles that will be using technology in their daily task should be familiar with its potential.
ALIGN DIGITAL TRANSFORMATION INVESTMENTS WITH COMPANY OBJECTIVES
Often companies do not plan expenses revolving around the digital transition. Yet, they are essential for successful digital transformation as well as the growth of the business. Nothing less critical is the skill of the management to tie the investment to business outcomes. In other words, the roadmaps can help anticipate the potential obstacles and avoid excessive spending.
TECHNOLOGY TRENDS FACTOR IN DIGITAL TRANSFORMATION ROADMAPS
Users are often willing to share their expectations online. Therefore, investigating the current and future technology trends can have a significant impact when deciding on digital transformation before development starts.
CULTURE AND RESISTANCE TO TRANSFORMATION AND INNOVATION
In every company, some employees will be hesitant to use and commit to the new change. Although the shift is inevitable, it is the company’s job to establish and cultivate a culture of transformation and innovation. Instead of creating a negative sentiment around it, encouraging employees to learn more and giving them time to adapt can help business growth and optimisation.
FINDING THE RIGHT TALENT TO DRIVE DIGITAL TRANSFORMATION
Redefining or optimising the business model can help organisations have a competitive advantage in the market. However, finding the right talent that will drive this process is another matter. The in-house team’s recruitment and training process can be costly, and they may lack experience. These are the reasons why companies choose to outsource their projects, including the digital transformation process. Finding a software development partner in digital transformation can help introduce companies to user-centred strategies to deliver the customer experience they expect.
Software Development Partner in Digital Transformation
Company leaders and employees changed their daily task operation as a response to the COVID-19 pandemic in 2020. According to business consulting companies, this accelerated digital transformation will remain a trend for the following years. Around 40% of companies have pending projects with the “digital transformation” label on them.
The digital shift within organisations can be a challenge. There are many reasons why companies are hesitant to commit to the process. The most common cause is a lack of in-house expertise in that same field. For example, businesses hold on to existing, non-flexible technology stacks or deliver on the customer journey.
Building an in-house team in today’s market is even more challenging since developers, project managers, and UI/UX experts are highly demanded. That is why companies choose the most straightforward path and partner with a qualified software development company as the best solution. User-first philosophy, complete transparency, skilled remote teams, and continuous improvement practice is what that partner brings to the organisation. As a result, the company gets quality service to scale up or down according to current business needs.
For example, technology corporations such as Microsoft saw intermediate competition in Amazon and Apple. As a result, in 2014, the company leaders decided to shift their business and create a user-oriented cloud networking system. Furthermore, Microsoft started a close cooperation with other technology and software development companies that provide lucrative solutions for their business.
Driving the Company Projects Into the Future
Digital transformation is needed to maintain the level of agile innovation and meet the demands of the market. Eventually, the competition committed to driving digital transformation will prevail on the market. Despite the notion that it requires a ton of work, that change can be gradual and not radical. It is more a question of ongoing innovation and staying on top of trends that will become the future. Companies strategically investing in digital solutions are becoming models of successful digital transformation and innovation in business.
TNation is an outsourcing and nearshoring software development company with teams of professionals dedicated to driving clients’ digital transformation.